GoRVing | “Away”
For those who hadn’t thought of themselves as “RV people” this ongoing integrated campaign for GoRVing helped change their perception and generate a 30% increase in online inquiries.
Go RVing “Closer” :30 TV
Go RVing “Beyond” :30 TV
Go RVing “Wonder” :30 TV
"Waterfall" print, single page. CD: Glenn Dady, AD: Shane Altman, CW: Mike Bales
"Campfire" print, single page. CD: Glenn Dady, AD: Shane Altman, CW: Mike Bales
"Canoe" print, single page. CD: Glenn Dady, AD: Shane Altman, CW: Mike Bales
"Rope Swing" print, single page. CD: Glenn Dady, AD: Shane Altman, CW: Mike Bales
Website
The GoRVing website featured a popular consumer generated video travel blog.