Duke’s | It’s Got Twang
“Twang” is that hard-to-describe, southern-something that sets Duke’s Mayo apart
and has helped inspire a weirdly cult-like following…for a mayonnaise.
“Does your mayo have it?” :30 launch video
CD/AD: Shane Altman, CD/CW: Mike Bales
Launch print campaign CD/AD: Shane Altman, CD/CW: Mike Bales "Don't mean a thing", full page
"Twang bird" print, full page
"Get your Twang on" print, full page
Intro outdoor
"Embrace the Twang" outdoor
Meta in-feed carousel. CD/AD: Shane Altman, AD: Laine Dorsey, CD/CW: Mike Bales
“Twang Alert” Instagram Stories. CD/AD: Shane Altman, AD: Laine Dorsey, CD/CW: Mike Bales
Rich media display: CD/AD: Shane Altman, CD/CW: Mike Bales