Chrysler 200 Launch Campaign | “Born Makers”
“If you can think it, you can make it.” This is what being a “Born Maker” is all about. It’s a mindset that constantly creates, constantly reinvents and never looks back. On the back of our “Born Makers” campaign, the new, made-in-America Chrysler 200 actually gave Honda and Toyota a run for their mid-sized sedan money.
“Born Makers” :60 Launch TV, CD/AD: Shane Altman, CD/CW: Mike Bales
“Beyond” :30 Launch TV, CD/AD: Shane Altman, CD/CW: Mike Bales
“All-wheel drive” :30 TV, CD/AD: Shane Altman, CD/CW: Mike Bales
“Safety” :30 TV, CD/AD: Shane Altman, CD/CW: Mike Bales
“Interior Tech” print spread, CD/AD: Shane Altman, CD/CW: Mike Bales
“Performance” print, full page, CD/AD: Shane Altman, CD/CW: Mike Bales
“Powertrain” print, full page, CD/AD: Shane Altman, CD/CW: Mike Bales
“Well-Made” building wrap, CD/AD: Shane Altman, CD/CW: Mike Bales