The Catfish Institute
This long-running – and award-winning – campaign for the Catfish Institute (yes, it’s a real thing) helped elevate what was once considered a lowly bottom-feeder to bona fide, gourmet stardom.
"Beautiful People" print, half-page spread. AD Shane Altman CW Jack Westerholt
"Beauty School drop out" print, half page spread. AD Shane Altman CW Stuart Hill
"Ugly stick" print, half page spread. AD Shane Altman CW Stuart Hill