Blue Plate Mayonnaise | Spread the Legend

Over its long history, Blue Plate’s ability to make good food taste even better has become downright legendary to folks in the know. We leveraged the brand’s rich history, southern pedigree and emotional connection with consumers to spread the legend of this regional brand to a much wider audience .

“Recipe” :30 launch video

AD/CD: Shane Altman, CW/CD: Mike Bales

“Extinction” :30 video

AD/CD: Shane Altman, CW/CD: Mike Bales

Blue Plate Light In-Store Poster

AD: Sarah Brandon, CW/CD: Mike Bales, AD/CD: Shane Altman

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One Hit Wonders