Blue Plate Mayonnaise | Spread the Legend
Over its long history, Blue Plate’s ability to make good food taste even better has become downright legendary to folks in the know. We leveraged the brand’s rich history, southern pedigree and emotional connection with consumers to spread the legend of this regional brand to a much wider audience .
“Recipe” :30 launch video
AD/CD: Shane Altman, CW/CD: Mike Bales
“Extinction” :30 video
AD/CD: Shane Altman, CW/CD: Mike Bales
Blue Plate Light In-Store Poster
AD: Sarah Brandon, CW/CD: Mike Bales, AD/CD: Shane Altman